• How to Evaluate your CRM API

    Most CRM databases come with some sort of API these days, but organisations really need to understand what is in the API if they are to get real value and actually make the API connect their various systems. Here are a few pointers on what to look for in a CRM API

    A) Types of web-service API. There are various types of web-services APIs and quite frankly if your CRM does not have a web-services API, the costs and risks of integrating to the cloud are going to be prohibitive. Here are the most common types on order of their usefulness